TIKTOK VIRAL BEAUTY TRENDS + PRODUCTS
Powered by
12.08.2022
VIRALMOMENT
TikTok's most popular beauty products are fueled by massive trends that drive outsized demand.
AI Intelligence solution ViralMoment watches hundreds of thousands of videos so that industry decision-makers know precisely what is trending, which products are used, and what is mentioned in videos – at scale. Additionally, ViralMoment's AI chatbot, Clue, can be used to ask questions and save users thousands of hours to see what's moving the needle on social in beauty in an instant.
This month, it’s all about micro-trends. We’re seeing smaller conversations with more specific kinds of reach dominate within cosmetics communities. Let's dive in!
Blush Placement
Unsexy Products
Lip Gloss Tactic
Trend One: Blush Placement
A strategically L-shaped pop of pink.
Last month’s blush trend wave is still going strong: this month, creators are prioritizing placement over product.
Face-lifting and flawless, L-shaped blush application creates a customizable contour. For maximum versatility, MUAs recommend cream over powdery blushes.
Blush Placement views over time
#blushplacement – 152.3M views
#blushhacks – 164M views
#blushtechnique – 34.6M views
💡Blush is a big deal this year, making it one of the top perennial trends in the cosmetics space. Since the start of 2024, “blush” has racked up a 3.81B viewcount, with #blushhacks accounting for 34M of views.
For the L-shape trend, shape your finders into an L formation between cheekbones and outer eye corners, using them as a guide.
✨TREND engagement stats✨
(LAST 30 DAYS)
Total Views – 181M
Total Likes – 13.9M
Total Shares – 369K
Total Comments – 90.9K
ViralMoment's AI watched all of the Blush Placement Trends videos on social.
Here are the biggest products we see in video driving the trend:
Strobe Light Liquid Highlighter
Milani
$19.39, Amazon.com
Tapered Highlight Brush
Anisa Beauty
$30, AnisaBeauty.com
#anisabeauty 2.9M views
Luminous Silk Glow Blush
Armani Beauty
$39, Sephora.com
#luminoussilk 948M views
Trend Two: Unsexy Products
Reject modernity, embrace tradition(al products that work).
Creators are sparking new convos about skincare essentials deemed "unsexy" yet highly effective, calling out conventional beauty and packaging standards.
This rising trend allows brands to highlight their products that would usually go unnoticed – but def go beyond the glam.
Unsexy Products views over time
#unsexyproducts – 58.9M views
#unsexyproductreviews – 3.1M views
unsexyskincare – 3.1M views
💡Both MUA communities and non-makeup-specializing creators are sharing their favorite “unsexy” products as a way to foster community. By normalizing diverse skincare routines, they shed light on products that typically fly below the radar but help different skin types and conditions.
✨engagement stats✨
(last 30 days)
Total Views – 151M
Total Likes – 13.5M
Total Shares – 328k
Total Comments – 85.6K
ViralMoment's AI watched all of the Unsexy Product videos on social.
Here are the biggest products we see in video driving the trend:
Thigh Rescue Anti-Friction Stick
megababe
$14, Ulta.com
#megababethighrescue 4.8M views
Ingrown Hair Pads
First Aid Beauty
$36, Sephora.com
#firstaidbeauty 341M views
Facial Toner
Thayers
$10.95, Thayers.com
#thayersfacialtoner 180k views
Trend Three: Asoka Makeup Trend
Bollywood glam goes big and bold.
Inspired by a 2000's Bollywood movie, the #asokamakeup trend takes dramatic makeup transitions and superquick cuts to the next level.
While seemingly niche, this look has creators jumping on to use the catchy song and fun transitions that turn it into a niche-agnostic trend.
Asoka Makeup views over time
#asokamakeupchallenge – 137M views
#asokamakeup – 5B views
#asokatrend – 297.1M views
💡 Using products like dark eyeliners, bold eyeshadows, and bronze-based contouring , MUAs reimagine ancient Indian styles to the beat of "San Sanana," sharing the love for Bollywood glam worldwide and ultimately creating a makeup trend with global reach.
✨engagement stats✨
(last 30 days)
Total Views – 3.04B
Total Likes – 254M
Total Shares – 7.91M
Total Comments – 2.2M
ViralMoment's AI watched all of the Asoka Makeup videos on social.
Here are the biggest products we see in video driving the trend:
Sculpt Cream Contour Stick
Milk Makeup
$24, Sephora.com
#milksculptstick 1.9M views
Laguna Bronzing Powder
NARS
$40, NARScosmetics.com
#lagunabronzer 2.8M views
MACXimal Silky Matte Lipstick in “605”
MAC
$21.25, Nordstrom.com
#macximal 319M views
Trend Four: Lip Gloss Tactic
Pucker up: gloss is boss.
Gloss is truly slaying its it-girl moment, going from a product of choice to an opportunity for social connection.
Creators have found that starting a video by applying lip gloss, they’re more likely to up their views and go viral.
Lip Gloss Tactic views over time
#beautysleepchallenge – 106.2M views
#beautysleep – 130.7M views
#sleeproutine – 132.7M views
💡The trend's success is fueled by social media's love for healthy skin, making glossy lips a must-have for engagement and a go-to confidence booster, ensuring lip gloss isn't just a trend—it's here to stay.
Plus, stats reveal a booming global market, with the lip gloss industry soaring to a $3.67 billion value in 2023, expected to reach $5.38 billion by 2032.
✨engagement stats✨
(last 30 days)
Total Views – 1.5B
Total Likes – 133M
Total Shares – 8.37M
Total Comments – 1.05M
ViralMoment's AI watched all of the Lip Gloss Tactic videos on social.
Here are the biggest products we see in video driving the trend:
Peptide Lip Tint
Rhode
$16 AT RHODESKIN.COM
#rhodelippeptide 79M views
Lip Glow Oil
Dior
$40, Sephora.com
#diorlipglowoil 131M views
Lip Glowy Balm Gummy Bear
Laneige
$19, Sephora.com
#laneigelipmask 581M views
Trend Five: Dewy and Glowy Makeup
Hydrated skin is happy skin.
Achieving a natural-looking glow this month focuses on picking products that also help with retention as the heat picks up in the summer months.
This method is for the girlies who don’t stan highlighters but still want to up their glow game.
Dewy and Glowy Makeup views over time
#sunscreenroutine – 35M views
#sunscreeneveryday – 82.4M views
#facesunscreen – 21.3M views
💡While this year’s big pearl and glow-based trends have mostly focused on makeup so far, this month we’re seeing the featured products transition more into building up that base layer. As summer approaches, dewy skin is less about crafting the appearance of a tan-like glow and more about adding freshness to sunkissed skin.
✨engagement stats✨
(last 30 days)
Total Views – 265M
Total Likes – 8.5M
Total Shares – 144K
Total Comments – 115K
ViralMoment's AI watched all of the Dewy and Glowy Makeup videos on social.
Here are the biggest products we see in video driving the trend:
Glowy Super Gel
Saie
$28, Sephora.com
#saieglowysupergel 84M
Power Grip Dewy Setting Spray
e.l.f.
$10, elfcosmetics.com
#elfpowergripsettingspray 7.6 M views
Pro-Collagen Rose Marine Cream
Elemis
$140, elemis.com
#elemisprocollagen 6.4 M views
Trend Six: 90s Hotties
Bombshell...supermodel...it’s giving runway.
In a more niche rendition of 90s obsession, we’re seeing a tiny but mighty micro-trend emerge in the overall nostalgia-driven trend.
In contrast to the glowing skin trend, the MUAs embracing this style are all about the matte vibes...gotta make sure not to reflect the flash!
90s bombshell makeup views over time
#90ssupermodelmakeup – 8.5M views
#bombshellmakeup – 6.3M views
💡This look goes for the opposite of glowy: find your tone and get as close to a velvety finish as possible. Muted, soft and blurred effects are key, so products will lean away from liquids and feature more powders and matte finishes in natural-leaning shades that create softness.
✨engagement stats✨
(last 30 days)
Total Views – 18.7M
Total Likes – 2.3M
Total Shares – 180K
Total Comments – 16.7K
ViralMoment's AI watched all of the 90s Bombshell videos on social.
Here are the biggest products we see in video driving the trend:
Major Headlines Double-Take Créme & Powder Blush Duo
Patrick Ta
$38, PatrickTa.com
#patricktablushduo 15.2M views
Soft Matte Lip Cream Lipstick
NYX
$7, NYX.com
#nyxsoftmattelipcream 2.2M views
Le Stylo Matte Eyeliner
Lancome
$28, Sephora.com
#lancomeyeliner 276.6K views
ABOUT VIRALMOMENT
Teams spend countless hours watching thousands of videos on social and ultimately never see trends past the algorithm fog. ViralMoment's AI is the only tool that watches the full content of videos to inform what's going on in the world of social and how long it will last.
Tap into ViralMoment's AI dashboards to stay up to date on emerging trends, what products are used in videos, and which influencers are driving demand.
For more info, book a demo or drop Founder and CEO Chelsie Hall a line at hello@viralmoment.com.
TIKTOK VIRAL BEAUTY TRENDS + PRODUCTS
Powered by
12.08.2022
VIRALMOMENT
TikTok's most popular beauty products are fueled by massive trends that drive outsized demand.
AI Intelligence solution ViralMoment watches hundreds of thousands of videos so that industry decision-makers know precisely what is trending, which products are used, and what is mentioned in videos – at scale. Additionally, ViralMoment's AI chatbot, Clue, can be used to ask questions and save users thousands of hours to see what's moving the needle on social in beauty in an instant.
It’s getting warmer and creators are bringing the heat with springtime beauty trends making cult-favorite products go viral. Let's dive in!
Beauty Sleep
Lip Cuffing
Pearl Skin
Trend One: Spring Nails
Cutie claws come out to play.
This spring szn, creators are stepping up their nail game by bringing out
unexpected colors and shades to play with the classics.
Variations on OG French Tips via colors, deconstructed patterns, and playful lengths. Plus, Alix Earle sets the stage with Stone Nails.
Spring Nails views over time
#bluefrenchtips – 6.2M views
#stonenails – 14.4M views
#frenchtipsnails – 59.3M views
💡A viral moment: this month, a “sky blue French tip 1.5” trend was all the rage, with girlies asking their boyfriends about what nail color to get. If the response was *too* specific....red flag! The result? More blue nails.
As the season warms up, so are the color palettes – we’re seeing deconstructed french manis in all kinds of colorful + glittery forms.
✨TREND engagement stats✨
(LAST 30 DAYS)
Total Views – 395M
Total Likes – 27.3M
Total Shares – 439K
Total Comments – 343K
ViralMoment's AI watched all of the Spring Nail Trends videos on social.
Here are the biggest products we see in video driving the trend:
Suzi Talks With Her Hands
OPI
$12, Nordstrom.com
#stonenails 14.4M views
French Tips Press-On Kit
Glamnetic
$15, Sephora.com
#glamneticnails 11.7M views
Tu-Lips Touch
Essie
$10, Ultacosmetics.com
#bluenailpolish 5.7M views
Trend Two: Lip Cuffing
Like a facelift for your mouth.
Popularized by MUA Huda Kattan, this look enhances lips with subtle shading and a glossy finish for a stunning pout.
A stack of techniques like cuffing, blending, linking, filling, and glossing achieves a lusciously glossy look led by Huda Beauty products.
Lip Cuffing views over time
#brownliplinertutorial – 24.5M views
#lipcuffing– 5.5M views
#liplinercombo – 45.3M views
💡This hot trend is all about leveling up your lip game with a subtle yet stunning touch. Perfect for those craving a luscious pout without #injectables. Creators get the look by outlining and shading with a lip liner, then topping it off with a combo of lipstick and gloss. Brown-toned hues stand out this season.
✨engagement stats✨
(last 30 days)
Total Views – 2.74B
Total Likes – 192M
Total Shares – 3.62M
Total Comments – 1.5M
ViralMoment's AI watched all of the Lip Cuffing videos on social.
Here are the biggest products we see in video driving the trend:
Faux Filler Lipgloss
Huda Beauty
$19, Sephora.com
#hudabeautylipgloss 4.8M views
Liquid Matte Lipstick
Huda Beauty
$23, Sephora.com
#hudabeautylipcontour 40.9M views
No Pressure Lip Definer
Dibs Beauty
$14, REVOLVE.com
#dibsbeauty 49.8M views
Trend Three: Pearl Skin Makeup
Get your glow on.
In this springtime twist on the ever-popular “glass skin,” MUAs layer products super-strategically, playing with highlighting finishes + matte bases.
Makeup guru Hailey Bieber was spotted rocking the stunning celestial look – striking a perfect balance of iridescence without being extra with the shimmer.
Pearl Skin Makeup views over time
#pearlskin – 26.2M views
#pearlmakeup – 28.7M views
#pearlskinmakeup – 465K views
💡 For perfect pearly skin, apply highlighter to your cheeks, cheekbones, and forehead, aiming for an ethereal radiance that’s offset by a matte bronzer that provides a balanced base layer to diffuse the shine. Don’t forget to prep with a brightening serum!
✨engagement stats✨
(last 30 days)
Total Views – 1.58B
Total Likes – 109M
Total Shares – 1.89M
Total Comments – 936K
ViralMoment's AI watched all of the Pearl Skin Makeup videos on social.
Here are the biggest products we see in video driving the trend:
Vinoperfect Serum
Caudalíe
$82, Nordstrom.com
#caudalievinoperfect 44.8M views
Airbrush Matte Bronzer
Charlotte Tilbury
$58, Sephora.com
#mattebronzer 14.8M views
Glow Seeker Highlighter
Anastasia Beverly Hills
$38, Ultabeauty.com
#glowseeker 1.9M views
Trend Four: Beauty Sleep
Glow up while you sleep.
So much for beauty being only skin-deep. Creators are leveling up their game on nighttime products that put in the work while you rest.
Both facial + full-body pampering potions are making beauty sleep a must-have in every nighttime 5-9 after the 9-5 skincare routine.
Beauty Sleep Routine views over time
#beautysleepchallenge – 106.2M views
#beautysleep – 130.7M views
#sleeproutine – 132.7M views
💡Creators are sharing their secrets for waking up with a radiant glow that lasts all day. This trend puts a self-care spin on the nighttime GRWM, emphasizing layering overnight masks and dreamy serums to wake up fresh and flawless.
✨engagement stats✨
(last 30 days)
Total Views – 408M
Total Likes – 33.9M
Total Shares – 740K
Total Comments – 329K
ViralMoment's AI watched all of the Beauty Sleep videos on social.
Here are the biggest products we see in video driving the trend:
Glycolic Acid 7% Toner
The Ordinary
$8.70, Sephora.com
#theordinaryglycolicacid 254M views
Sea Moss Soothing Cream
Healed By The Ocean
$30, TikTok Shop
#theoceanhealedmyexema 39.6M views
Glow Deep Serum
Beauty of Joseon
$17, Beautyofjoseon.com
#beautyofjoseonglowdeepserum 1.5M views
Trend Five: Sunscreen Slay
Staying safe and sunkissed.
Don’t just thank spring break – the skincare girlies have spoken and daily facial sunscreen is here to stay.
Creators are loving to apply tinted bb creams and SPF-loaded moisturizers, making this trend not just an easy lil hack for a sunkissed glow, but *actually* healthy!
Sunscreen makeup views over time
#sunscreenroutine – 35M views
#sunscreeneveryday – 82.4M views
#facesunscreen – 21.3M views
💡Last year, skincare experts debunked SPF cocktailing – making MUAs and creators double down on face sunscreen that packs in all the goodness this season. TikTokers love a life hack, and sunscreens that protect while not actually *feeling* like sunscreen are fan faves. #sunstick products are especially hot and here to stay.
✨engagement stats✨
(last 30 days)
Total Views – 265M
Total Likes – 8.5M
Total Shares – 144K
Total Comments – 115K
ViralMoment's AI watched all of the sunscreen videos on social.
Here are the biggest products we see in video driving the trend:
Relief Sun: Rice + Probiotics
Beauty by Joseon
$30 (2-pack), Beautyofjoseon.com
#reliefsunscreen 4.9M views
Bio Sun Stick
Peptide9
$32, Amazon.com
#sunstick 216.7M views
Water-Fit Sun Serum
SKIN1004
$19, SKIN1004.com
#sunserum 138.2M views
Trend Six: Tantouring
Tanner + Contour = Efficiency
This hack is making heat waves: "tantouring" uses self-tanner to contour for a sun-kissed contoured glow that lasts.
Say goodbye to daily makeup routines and hello to a natural glowy contour that stays put, giving creators more time to shine without the hassle.
Tanning makeup views over time
#tantour – 46M views
#tantouring – 57.4M views
#tanningmakeup – 7M views
💡First prep the skin with an exfoliating mask and hydrating cleanser, then use fluffy brushes for a bronzing mousse as the guide color to create a natural contour on the forehead, cheekbones, and jawline. Use that same color to sprinkle on some faux freckles...and don’t forget to snag a self-tan eraser for when it’s time to re-apply.
✨engagement stats✨
(last 30 days)
Total Views – 103M
Total Likes – 9.65M
Total Shares – 125K
Total Comments – 92.7K
ViralMoment's AI watched all of the Tantouring videos on social.
Here are the biggest products we see in video driving the trend:
Bronzing Mousse
St. Tropez
$34, Sephora.com
#sttropez 557.8M views
Self Tan Eraser
Bondi Sands
$18, Boots.com
#bondisandstaneraser 4.5M views
Medium Tanning Mousse
PETA JANE
$40, Walmart.com
#petajaneselftan 6.7M views
TIKTOK VIRAL BEAUTY TRENDS + PRODUCTS
Powered by
12.08.2022
VIRALMOMENT
TikTok's most popular beauty products are fueled by massive trends that drive outsized demand.
AI Intelligence solution ViralMoment watches hundreds of thousands of videos so that industry decision-makers know precisely what is trending, which products are used, and what is mentioned in videos – at scale. Additionally, ViralMoment's AI chatbot, Clue, can be used to ask questions and save users thousands of hours to see what's moving the needle on social in beauty in an instant.
As fall crisps up into the colder months, here are the beauty trends making cult-favorite
products go viral. Let's dive in!
Mob Wife Makeup
Double Glossing
Porcelain Glass Skin
Trend One: Mob Wife Makeup
RIP to clean girl aesthetic.
Big hair, smoky eyes, bronzer that means business. Inspired by old-school Sopranos icons – what came first, the reboot or the red lipstick?
Laptop-sized eyeshadow palettes, matte lip liners and creamy pigmented foundations lead the pack as MUAs and creators say sayonara to makeup minimalism.
Beauty-related #mobwife views over time
#mobwifemakeup – 139.9M views
#mobwife – 372.3 views
#mobwifeaesthetic – 291.9M views
💡’Twas a big month for big looks: #mobwife Makeup has seen the highest content engagement on BeautyTok in 2024 so far.
And for those feeling less femme fatale and more low-key flirty, we’re also seeing similar products (mainly the matte lip liners) in the #coquette makeup trend that’s on the rise.
✨TREND engagement stats✨
(this year)
Total Views – 711M
Total Likes – 48.1M
Total Shares – 957K
Total Comments – 535K
ViralMoment's AI watched all of the Mob Wife Makeup videos on social.
Here are the biggest products we see in video driving the trend:
Smart Fusion Lip Pencil
Kiko Milano
$48, Nordstrom.com
#kikomilano💋 28.1M views
Pretty Grunge Palette
Huda Beauty
$62, Sephora.com
#hudabeautyprettygrunge 6.6M views
Luminous Silk Foundation
Giorgio Armani
$49, REVOLVE.com
#armaniluminoussilk 76.3M views
Trend Two: Hair Repair Era
Down to the root of the problem.
Riding on the coattails of last year’s Olaplex obsessions, new molecular bond repair formulas make waves in haircare and offer a blow-drying reprieve.
Creators are all about bringing in-salon treatment into their at-home care so budget-conscious babes are also sharing more affordable, natural options.
#hairrepair views over time
#haircare – 1B views
#hairtransformation – 8.2M views
#haircareroutine – 8.7M views
💡The most popular #hairrepair products dial in on damage and breakage with formulas that get deep into the inner structures of each hair – resulting in silkier, healthier strands. K18 was TikTok’s favorite hair mask brand this month, but collagens and strengthening oils tend to lean more homeopathic.
✨engagement stats✨
(last 30 days)
Total Views – 24.9M
Total Likes – 1.21M
Total Shares – 15.3K
Total Comments – 7.56K
ViralMoment's AI watched all of the Hair Repair videos on social.
Here are the biggest products we see in video driving the trend:
Rosemary Mint Oil
Mielle
$10, Target.com
#miellerosemarymintoil 102.3M views
Collagen Repair System
Karseell
$30, Amazon.com
#karseellhairmask 837M views
Molecular Repair Hair Mask
K18
$29, Sephora.com
#k18hairtreatment 9.6M views
Trend Three: Porcelain Glass Skin
From Paris runway to FYP.
Achieved through meticulous steps and lotsa layers, the porcelain glass skin trend is everything but DIY friendly...which didn’t stop creators from making it go viral anyway.
The Fashion Week look featuring a flawless glossy finish quickly became a TikTok sensation, sparking challenges to recreate it...and then the brand really *ran* with it.
#porcelainglass mentioning “McGrath” over time
#glassskin – 441.1M views
#glassskinmakeup – 74.3M views
#porcelainskin – 46.6M views
💡 Pat McGrath jumped on a live session to showcase how to achieve the trend off the runway using their products, revealing insider technique and product details including peel-off masks and water-based glue for longevity.
✨engagement stats✨
(last 30 days)
Total Views – 180M
Total Likes – 14.4M
Total Shares – 41.6K
Total Comments – 43.2K
ViralMoment's AI watched all of the Glass Skin videos on social.
Here are the biggest products we see in video driving the trend:
Divine Skin Essence
Pat McGrath Labs
$86, REVOLVE.com
#patmcgrathmakeup 13.1M views
Skin Fetish Foundation
Pat McGrath Labs
$69, Ultabeauty.com
#patmcgrathlabs 573M views
Divine Blush
Pat McGrath Labs
$39, Ultabeauty.com
#patmcgrathglassskin 5.5M views
Trend Four: False Lashes
Ladies love the lashes.
If there’s one thing TikTok delivers on, it’s low-commitment ways to jump on quick trends without permanently changing your look. Enter: magnetic lashes.
Magnetic lashes (and as a result, their DIY glue-on cousins) are gaining popularity as a commitment-free alternative to a long-term lash affair.
#lashes views over time
#lashes – 16.1M views
#lashextensions – 132.7M views
#diylashextensions – 106.2M views
💡 This trend is also for all the DIY queens who are balling on a budget: traditional extensions can cost hundreds of $$$, but magnetic lashes offer versatility – from wispy to mega-volume or natural – without locking in the look and avoiding the hefty price tag.
✨engagement stats✨
(last 30 days)
Total Views – 324M
Total Likes – 22.5M
Total Shares – 275K
Total Comments – 181K
ViralMoment's AI watched all of the False Lashes videos on social.
Here are the biggest products we see in video driving the trend:
Magnetic Lashes
Wosado
$49, Sephora.com
#wosadoeyelash 196M views
Cluster Lash Kit
VeyesBeauty
$11.69, TikTok Shop
#veyeslashes 258M views
My Lash But Better
Kiss Products UK
$25, Ulta.com
#kissproducts 66.3M views
Trend Five: A Mascara Moment
Add a little bit of color.
Big, bold, beautiful...and blue? Colored mascaras are back and brighter than ever!
Just don’t call it a throwback.
Makeup artists have sworn by hues like blue, green, brown, purple, and burgundy for ages: a quick swipe can amp up eye color, even for red carpet moments.
#mascara views over time
#tubingmascara – 19M views
#bestmascara – 3.0M views
#eyelashcurler – 1.9M views
💡Creator tip: take eye color and skin tone into consideration! Cool tones like blue or green brighten brown eyes, while warmer shades like burgundy or plum add depth to brown eyes. Lighter shades like pink or aquamarine can offer funky fresh pops of color on a neutral lid.
✨engagement stats✨
(last 30 days)
Total Views – 355M
Total Likes – 19.3M
Total Shares – 124K
Total Comments – 162K
ViralMoment's AI watched all of the mascara videos on social.
Here are the biggest products we see in video driving the trend:
Lash Clash Mascara
YSL
$32, Nordstrom.com
#ysllashclash 10.1M views
BFF Volumizing Mascara
Colourpop
$9, Colourpop.com
#colourpopmascara 10.6M views
Dark Star Colour Blitz
Pat McGrath Labs
$13, Patmcgrath.com
#patmcgrathpinkmascara 2.6M views
Trend Six: Double-Gloss Method
#nofiller.
Plump glossy lips have been steady-trendy for a while, but leave it to the Fenty Beauty girlies to put a fresh spin on their pout with a new method.
On the verge of going viral, the Double-Gloss Method involves layering a lip oil or mask underneath some super-shiny lip gloss for extra lusciousness.
#doublegloss views over time
#doublegloss – 10.3M views
#doubleglossing – 4.45M views
#lipcombos – 234.7M views
💡 Pucker up for top MUA creator @mikaylanogueira slaying yet another beauty trend. Trend tip: for weightless hydration, opt for a lip stain that packs a bright punch underneath a plumping mask. To achieve fuller, shinier lips – creators are layering lip stains with both lip oil PLUS gloss. Xoxoxo.
✨engagement stats✨
(last 30 days)
Total Views – 493M
Total Likes – 34.7M
Total Shares – 250K
Total Comments – 215K
ViralMoment's AI watched all of the Double Gloss videos on social.
Here are the biggest products we see in video driving the trend:
Forget The Filler
LAWLESS
$22, Sephora.com
#lawlessforgetthefiller 3.9M views
Fenty Gloss Bomb
Fenty Beauty
$21, Sephora.com
#fentyglossbomb 159M views
Romance Lip Stain
Wonderskin
$22, Amazon.com
#wonderskinlipstain 25.4M views
ABOUT VIRALMOMENT
Teams spend countless hours watching thousands of videos on social and ultimately never see trends past the algorithm fog. ViralMoment's AI is the only tool that watches the full content of videos to inform what's going on in the world of social and how long it will last.
Tap into ViralMoment's AI dashboards to stay up to date on emerging trends, what products are used in videos, and which influencers are driving demand.
For more info, drop Founder and CEO Chelsie Hall a line at hello@viralmoment.com.
TIKTOK VIRAL BEAUTY TRENDS + PRODUCTS
Holiday 2023
Powered by
12.08.2022
VIRALMOMENT
TikTok's most popular beauty products are fueled by massive trends that drive outsized demand.
AI Intelligence solution ViralMoment watches hundreds of thousands of videos so that industry decision-makers know precisely what is trending, which products are used, and what is mentioned in videos – at scale. Additionally, ViralMoment's AI chatbot, Clue, can be used to ask questions and save users thousands of hours to see what's moving the needle on social in beauty in an instant.
As fall crisps up into the colder months, here are the beauty trends making cult-favorite
products go viral. Let's dive in!
Sugar Plum Fairy Makeup
Frosty Girl Makeup
Uncanny Valley Makeup
ViralMoment helps brands unlock social video to see trends clearly. Want to know how?
Trend One: Sugar Plum Fairy
Hailey Bieber’s seasonal soothsaying
Inspired by her childhood role as the Sugar Plum Fairy in The Nutcracker play,
Hailey’s officially dropped this winter’s signature look.
"Sugar Plum Fairy" makeup is live on TikTok and expected to quickly climb and reach peak virality in the coming weeks as more creators jump on the trend.
#sugarplumfairymakeup interest over time
#sugarplumfairymakeup – 4.0M views
#sugarplumfairy – 72M views
#sugarplumfairyaesthetic – 1M views
💡The look involves blending concealer, applying bronzer, blush, and highlighter, adding shimmer to eyelids and brows, and finishing with plummy lips using MAC lipstick and her signature Rhode Jelly Bean lip glaze. @haileybieber tops the charts with 14.3M views, but we’re seeing the most-viewed videos from Latina creators and MUAs.
✨Top Creators✨
@mariajsalasc – 1.9M views
@sylvia–ruuiz – 1.3M views
@asucarvajal.mkp – 718K views
ViralMoment's AI watched all of the Sugar Plum Fairy videos on social.
Here are the biggest products we see in video driving the trend:
Pro Longwear Paint Pot
MAC Cosmetics
$25, Nordstrom.com
#paintpot 2.3M views
Strong Hold Clear Brow Gel
Anastasia Beverly Hills
$22, Sephora.com
#anastasiabrowgel 514.2K views
Berry Freckled Pen
B&Rudi
$22, Beaubble.com
#berryfrecklepen 138.3K views
Trend Two: Underliner
Make raccoon eyes cool again
Yep, it’s exactly what you think it is. Lining the undereye is back and bolder than ever! A twist on colors, textures, and embellishments is what makes it fresh.
Placed on the outer or inner lower lash line, subtle underliner creates a captivating effect that highlights eye color and makes things pop without being extra.
#underliner interest over time
#underliner – 1M views
#undereyeliner – 7.7M views
#waterlineyeliner – 9.3M views
💡But the best part of this trend is that it's versatile: creators can also opt for a dramatic cat-eye or a softer smoky style using various shades, colors and/or crystals (or all of the above???)
✨Top Creators✨
@mariajsalasc – 1.9M views
@sylvia–ruuiz – 1.3M views
@asucarvajal.mkp – 718K views
ViralMoment's AI watched all of the Underliner videos on social.
Here are the biggest products we see in video driving the trend:
Color Tattoo Stix
Maybelline
$10, Maybelline.com
#colortattoo 763K views
Khol Eyeliner - Chimpy Blue
Jillian Dempsey
$20, REVOLVE.com
#jilliandempsey 46.6M views
Colour Excess Gel Pencil
MAC Cosmetics
$23, Nordstrom.com
#maccolourexcess 9.1M views
Trend Three: Skinny Brows
Fake it ‘til the next viral eyebrow
Fueled by the relentless 90s nostalgia throughout 2023, the return of skinny eyebrows has descended upon us, sending many scrambling for waxing services.
However, TikTok experts advocate for faking the trend rather than plucking.
TBH, based on how quickly trends move these days, so do we. Here’s how.
#90sbrows interest over time
#skinnybrows – 12.9M views
#thinbrows – 182M views
#90sbrows – 63M views
💡 By trimming brows, filling only the top part, using (a lottttt of) light or clear brow gel, and highlighting, you can create the illusion without the commitment. Furrier furrowers can part their brow across the center and define the line down the middle. Or just use the viral *eyebrow shape* filter.
✨Top Creators✨
@marygrace – 11.2M views
@lemonlemonadelemonada – 3.7M views
@nesyadrs –2.5M views
@overthemoonfaraway – 452.9K views
ViralMoment's AI watched all of the Skinny Brows videos on social.
Here are the biggest products we see in video driving the trend:
Air Brow - Tinted
Kosas Cosmetics
$24, REVOLVE.com
#kosasairbrow 1.5M views
Illuminator Multi-Stick
ILIA
$34, Sephora.com
#liquidilluminator 6.2M views
Micro-Fine + Define Pencil
Covergirl
$9, Target.com
#browblocking 10.2M views
Trend Four: Uncanny Valley
Like a real person but not.
Riding on the creepy coattails of various AI-driven trends (remember NPC?) #uncannyvalley trades the usual cutesy food-themed fads for pure weirdness.
This trend blurs the lines between real and artificial beauty in an era of filters, fillers, and technology, reflecting cultural anxieties in a digitally driven age.
#uncannyvalleytrend interest over time
#uncannyvalleytrend – 28.0M views
#uncannyvalleymakeup – 157M views
#uncannyvalley – 2B views
💡 Originating from creator Emilia Barth's transformation into a humanoid robot, the trend involves pale foundation, contouring, and enlarged features to evoke a creepy, lifelike doll or machine.
✨Top Creators✨
@mybroseph – 30.5M views
@blondeicedcoffee – 20.5M views
@alkiiwii – 16.6M views
@christwodafur – 15.7M views
ViralMoment's AI watched all of the Uncanny Valley videos on social.
Here are the biggest products we see in video driving the trend:
Maracuja Juicy Lip Plump
Tarte
$24, Tartecosmetics.com
#tartemaracujalipplump 1.4M views
No Limits Cream Bronzer
LYS Beauty
$20, Sephora.com
#lysbronzingstick 12.0M views
Cookie Powder Highlighter
Benefit
$35, Benefitcosmetics.com
#benefitcookiehighlighter 12.5M views
Trend Five: Latex Lips
It’s giving glazed.
Muted mattes be gone! All the glazed girlies can keep their glosses and lip oils for another season – Latex Lips are all the rage this winter.
The "Latex Lips" trend embraces a high-shine, super-glossy lip that reminds us of patent leather – the closer you can get your pout to a candy apple the better.
#latexlips interest over time
#latexlips – 19M views
#shinylips – 14.5M views
#glazedlips – 23M views
💡Creators are getting the look by prepping lips, outlining with a lip pencil, applying a coordinating liquid lipstick, and topping it all off with a clear gloss for that futuristic, avant-garde finish. Shades like pinks, corals, browns, and burgundies work best.
✨Top Creators✨
@sheida.alhoei – 314.KMviews
@b_bangg_ – 234.1K views
@seyda – 149.2K views
@claudianeacsumakeup – 287.4K views
ViralMoment's AI watched all of the Latex Lips videos on social.
Here are the biggest products we see in video driving the trend:
Stunna Lip Paint
FENTY BEAUTY
Gloss Bomb Lip Luminizer
FENTY BEAUTY
$27, Ulta.com
#glossbombfentybeauty 97.2M views
Vice Lip Bond Lipstick
Urban Decay
$27, Sephora.com
#vicelipbonds 25.2M views
Trend Six: Frosty Girl
“I’m Cold,” 2023 edition.
The "I'm Cold" makeup trend resurfaces annually, featuring strategic cosmetic placement to mimic a wind-chilled face.
This year, Kim K freshened up the trend in a SKIMS campaign by merging the OG look with a glammed-up 70s ski bunny revival – rosy pinks meet crispy baby blues.
#frostymakeup interest over time
#frostymakeup – 19M views
#frostedmakeup – 1M views
#imcoldmakeup – 244.7M views
💡 Think ice princess meets snow bunny. To get the look, creators lean into pinks and reds to focus on the cheeks and nose tip, reminiscent of an inverted sunburn blush. We’re seeing lots of blues, too, particularly around the eyes – either with sparkly shadows or bold blue mascaras.
✨Top Creators✨
@abigelic – 1.4M views
@cconsmia – 185K views
@giofilmedthis – 165.7K views
@makeupbysamanthaharvey – 73.8K views
ViralMoment's AI watched all of the Frosty Girl videos on social.
Here are the biggest products we see in video driving the trend:
Odyssey Hydrating Lip Oil
Milk Makeup
$26, Ulta.com
#odysseylipoilgloss 1.1M views
Lid Joy Matte Liquid Eyeshadow
Ami Colé
$16, Sephora.com
#amicole 3.7M views
Frost Eye Shadow
MAC Cosmetics
$23, Ulta.com
#frosteyeshadow 394.4K views
ABOUT VIRALMOMENT
Teams spend countless hours watching thousands of videos on social and ultimately never see trends past the algorithm fog. ViralMoment's AI is the only tool that watches the full content of videos to inform what's going on in the world of social and how long it will last.
Tap into ViralMoment's AI dashboards to stay up to date on emerging trends, what products are used in videos, and which influencers are driving demand.
For more info, book a demo or drop Founder and CEO Chelsie Hall a line at hello@viralmoment.com.
TIKTOK VIRAL BEAUTY TRENDS + PRODUCTS
Powered by
12.08.2022
VIRALMOMENT
TikTok's most popular beauty products are fueled by massive trends that drive outsized demand.
AI Intelligence solution ViralMoment watches hundreds of thousands of videos so that industry decision-makers know precisely what is trending, which products are used, and what is mentioned in videos – at scale. Additionally, ViralMoment's AI chatbot, Clue, can be used to ask questions and save users thousands of hours to see what's moving the needle on social in beauty in an instant.
As spooky SZN approaches, here are the beauty trends making cult-favorite products go viral.
Let's dive in!
Cherry Cola Lip
Demi Makeup
Scalp Care
ViralMoment helps brands unlock social video to see trends clearly. Want to know how?
Trend One: Cherry Cola Lip
Iconic 90‘s lips in their comeback era.
Bratz' resurgence on TikTok is reviving the brand and inspiring makeup enthusiasts to embrace the dolls as trend inspo.
User-generated content tied to Bratz dolls amassed 1.7 trillion views on social media, more than 12X times Barbie content, between 2018 and 2021, according to W Magazine.
And with a freshly launched collab with Kylie Jenner, the 'Cherry Cola Lip' beauty trend is experiencing a resurgence in popularity for the first time since the 90’s –
with a 925% increase in searches.
The look features a deep brown lip liner on the outer edges of the lips with a red lipstick base, creating a ”cherry cola” tone for today’s generation that generally prefers natural, darker tones over bright colors.
ViralMoment's AI watched all of the Cherry Cola Lip videos on social.
Here are the biggest products we see in video driving the trend:
#cherrycolalip interest over time
#cherrycolalip – 411K views
#bratzmakeuplook – 2.0M views
#bratzkylie – 3M views
Lip Butter Balm
Summer Fridays
This ultra-smoothing lip balm plumps and hydrates in the shade
“Brown Sugar.”
$24, Sephora
Most
Popular
Ultralip: Cranberry
Glossier
A one-stop-shop combining the rich moisture of a balm, sheen of a gloss, and buildable color of a lip tint.
$18, Sephora
Fastest Growing
Lip Pencil
MAC Cosmetics
A pencil in a wide range of colors designed for shaping, lining, or filling in the perfect cherry cola lips.
$24, Ulta
Trend Two: Demi Makeup
Super-strategic color palette placement.
This subtle technique covers imperfections, providing a no-makeup look by strategically balancing and concealing with precise color placement instead of excessive layering. MUAs are stocking up on small brushes for precision and cream-based products for a perfect blend.
The demi makeup method is a champ when it comes to acne coverage. It's been a long-standing practice to use green tones before concealing to reduce redness—this method's cornerstone.
#demimakeup interest over time
#demimakeup – 2M views
#demimakeuptutorial – 1M views
We used ViralMoment's AI to watch all the Demi Makeup videos on social.
Here are the biggest products we see in-video driving the trend:
Concealer Brush
Kylie Cosmetics
Designed in a tapered shape, this brush offers precise application and easily fits in hard-to-reach areas.
$23, Kylie Cosmetics
Fastest Growing
Correct and Perfect
Stila
All-in-one color-correcting palette for neutralizing skin tone imperfections with creams and powders.
$45, Sephora
Demi Corrector
Seint
A carefully calibrated saturation of cream color that is strategically applied using a featherlight technique
$20, SEINT
Trend Three: Bunny Tongue Lips
Jump on the Douyin-inspired lip trend.
When worldwide fans noticed a bunny tongue popularized across Douyin-inspired makeup looks – they set out to find a lip gloss to match that perfect shade of pink. The trend blew up even more as glossy baby pink hues fit perfectly within the Western ‘Quiet Luxury Aesthetic.’
Many of the top creators are China-based, but the easily-achievable and totally translatable trend has quickly captured the hearts (and tails) of MUAs worldwide.
💡Hottest voices include: @_alyssa_lorraine_, @valcalbear, and @pisceshabitsdaily
#bunnytongue interest over time
#douyinmakeupinspired – 56M views
#bunnytongue – 3M views
We used ViralMoment's AI to watch all the Bunny Tongue videos on social.
Here are the biggest products we see in-video driving the trend:
Plumping Gloss
Sephora Collection
Through all the noise, the Outrageous Plumping Gloss in Pink Pout stands out as the closest color match.
$13, Sephora
Fastest Growing
Bunny Gloss Bar
Tony Moly
A cross of a lipstick and a lip gloss, this adorable lip crayon is packed with Vitamin E to soften and moisturize.
$8, TonyMoly
Most
Popular
x300%
ShineOn Lip Jelly
Tower 28 Beauty
A bestselling, non-sticky, moisturizing lip gloss for soft, shiny, bunny tongue friendly lips.
$16, Sephora
Trend Four: Scalp Care
Getting down to our roots.
Fueled by TikTok, pandemic DIYs, and a demand for diverse, ingredient-conscious, and professionally-guided routines – the 'skintification' of haircare is upon us.
As unique hair types and textures call for custom care, a shift towards chemical-free and natural products has resulted in a demand surge for heat protectants, oils, and scalp massages for a healthy hair journey.
💡Hottest DIY treatments include: scalp scrubs, scalp cooling, and deep cleans.
We used ViralMoment's AI to watch all the Scalp Treatment videos on social.
Here are the biggest products we see in-video driving the trend:
#scalptreatment interest over time
#scalptreatment – 454M views
#scalphealthmatters – 21M views
Hair Perfector
OLAPLEX
A pre-shampoo hair treatment that reduces breakage and split ends for visibly stronger hair.
$30, REVOLVE
Most
Popular
7% Glycolic Acid
The Ordinary
Glycolic acid chips away at the bonds between scalp skin cells to reveal fresher, smoother ones underneath.
$14, ULTA
Scalp Revival
Briogeo
A creamy, mousse-like shampoo with an ultra-fine grit that soothes, detoxifies, and balances your scalp.
$42, REVOLVE
Trend Five: PSL Makeup
Add a little bit of *spice*
We’ve all seen latte makeup – aka arguably just bronzer-no-blush??? – but its back and bronzer than ever in honor of the girlies’ fave seasonal beveragino.
Pumpkin Spice Latte Makeup warms up the OG Latte Makeup trend with rustic orange and cinnamon brown shades.
We’re noticing lots of deep auburn, copper, and rust hues with bronze liquid highlighter.
#pumpkinspicemakeup interest over time
#pumpkinspicemakeup – 14M views
#pslmakeup – 186K views
#pumpkinspicemakeuplook – 180k views
💡 What’s new: MUAs apply shimmery formulas as a base underneath their usual foundation.
We used ViralMoment's AI to watch all the PSL Latte Makeup videos on social.
Here are the biggest products we see in-video driving the trend:
Most
Popular
Illuminator Drops
Westman Atelier
A supercharged lightweight complexion enhancer with long-term benefits and an instant, ethereal glow.
$58, Sephora
4-in-1 Face Palette
PUR
Bring it all together with a whole lotta bronzer in these perfect pumpkin spice shades.
$34, PUR
Cheek Clapper 3D
ONE/SIZE
Freaky Peach is a great option—it includes a variety of peachy, orange blush shades.
$38, Sephora
Trend Six: All Pink Everything
Barbiecore stays trendsetting.
Undoubtedly fueled by Barbie summer, Pink Halloween made the biggest waves on CostumeTok in October – we saw a sea of pink this season at that tripled from 2022.
Barbie shaped up to be the 3rd most popular costume this year (save for witches and vampires) – so pink-powered glam was in everyone’s TikTok Shop cart and it’s officially here to stay through the holiday season.
#pinkhalloween interest over time
#pinkhalloween– 81M views
#barbiemakeup – 1B views
#barbiehalloween – 39M views
💡 Hottest voices include: From OG Barbies to bats, creators like @veralmakeup, @endomarf, and @jociebasmr channelled their #pinkoween glam.
We used ViralMoment's AI to watch all the Pink-inspired MUA videos on social video.
Here are the biggest products we see in-video driving the trend:
Luxury Lip Shine
Saint Jane
This luscious lip oil is oh-so-Barbiecore, going on sheer, but leaving a pigmented pop of fuschia.
$28, Saint Jane
Rosy Glow Blush
Dior
Infused with color reviver technology, this cult classic is hyper-pigmented and Margot Robbie-coded.
$40, Sephora
Cheek Clapper 3D
Patrick Starrr
A stacked, creamy, powder eyeshadow in curated trios to keep your eyelids tickled pink.
$38, ONE/SIZE
TIKTOK VIRAL BEAUTY TRENDS + PRODUCTS
September 2023
Powered by
12.08.2022
VIRALMOMENT
TikTok's most popular beauty products are fueled by massive trends that drive outsized demand.
AI Intelligence solution ViralMoment watches hundreds of thousands of videos so that industry decision-makers know exactly what is trending, which products are used, and what is mentioned in videos – at scale. Additionally, ViralMoment's AI chatbot, Clue, can be used to ask questions and save users thousands of hours to see what's moving the needle on social in beauty in an instant.
With fall just around the corner, here are the beauty trends making cult-favorite products go viral.
Let's dive in!
Honey Lip
2-4-2 Makeup Rule
Villain Makeup
ViralMoment helps brands unlock social video to decode internet culture. Want to know how?
Trend One: Honey Lip
Winnie the Pooh is Such a Stan
Lips continue to be all the rage – the plumper and glossier the better! Honey Lip is about getting lips that look like sweet, glossy honey – think nectar-yellow with a juicy shine.
The sweetest part – honey lips are DIY-friendly, so you can totally dip into this trend at home. Just mix your natural lip color with a greenish-yellow shade, and you're there.
You can mix in a touch of gold eyeshadow for some extra oomph – creators who want to
*add a little bit of SPICE* are doing so with #hothoneylips – a rising star at 928K views.
The #honeylip trend is fresh and on the rise. With fall around the corner, we wouldn’t be surprised to see #candyapplelips as its next glossy successor...
ViralMoment's AI watched all of the Honey Lip videos on social. Here are the biggest products we see in video driving the trend:
#honeylip interest over time
#honeylip – 6.0M views
#honeylips – 4.0M views
#hothoneylips – 928K views
Forget The Filler
LAWLESS
This ultra-smoothing lip balm plumps and hydrates with just a kiss of color as a tinted base.
$26, Sephora
#lawlessforgetthefiller 3M views
Most
Popular
Honey Infused Oil
Gisou
The successor to Gisou’s viral hair oil offers instant shine and hydration for a sweet lil treatment.
$32, Sephora
#gisouhoneyglow 59M views
Fastest Growing
Plumping Gloss Stick
MAC Cosmetics
Once you get past the name, you’ll reach for it every time you’re looking for volume.
$24, Ulta
#macglossstick 52.3M views
Trend Two: 2-4-2 Makeup Rule
Down to the Daily Basics
The 2-4-2 Makeup Rule is all function, no frills: just two products for your eyes, four for your base, and two for your lips, making it a tiny but mighty eight products to get all your bases covered.
This trend puts quality over quantity – it’s all about building an efficient, tried-and-true
combo for those looking to do more with less. Bestsellers are the best bet.
💡Hottest voices include: @nathalieyordi x Lancôme, @refinery29, and @dermatologist.mia
We used ViralMoment's AI to watch all the 2-4-2 Makeup Rule videos on social video - here are the biggest products we see in-video driving the trend:
#242makeup interest over time
#242makeuprule – 11.2M views
#242makeup – 8.4M views
Idole Liner
Lancôme
Sharp as nails! Consistently coming up in brand partnerships as well as non-influencer-regular-people.
$23, Nordstrom
#idolelancome 5M views
Halo Glow Liquid Filter
e.l.f.
The dupe that defined dupes – this daily foundation is a viral alternative to the CT Flawless Filter ($49).
$14, Ulta
#elfhaloglowliquidfilter 246M views
Most
Popular
Beauty Light Wand
Charlotte Tilbury
Fans swear that this product helps their skin retain more water. It is ALL about hydration.
$42, Charlotte Tilbury
#charlottetilburyhighlightwand 5M views
Trend Three: Tubing Mascara
Raccoon Eyes Be Gone!
Unlike regular mascaras, tubing mascara forms tiny "tubes" around your lashes, creating a smudge-proof and long-lasting look that’s both moisture and Menty B-proof.
When it's time to take it off, just use warm water, and the little tubes slide ride off in easy-to-remove clumps. So you can finally say goodbye to irritating makeup wipes, soap getting into your eyeballs, and most importantly – the dreaded raccoon eyes.
#tubingmascara interest over time
#tubingmascara – 170M views
#tubingmascaras – 3M views
We used ViralMoment's AI to watch all the Tubing Mascara videos on social video - here are the biggest products we see in-video driving the trend:
Lash Curling Tubular
Trish McEvoy
An under-the-radar dark horse, you can likely catch this quiet luxury mascara at the bottom of a Birkin.
$34, Neiman Marcus
#trishmcevoy 2M views
Fastest Growing
Highly Rated
Milani
@eden.stander partnered with Milani to show off her superlong lashes – her video reaching 15.4M views.
$14, CVS
#milanitubingmascara 1.9M views
Most
Popular
x300%
Full Sleeve
Kat Von D
Like all of KVD’s products, this tubular mascara is loved by creators for being 100% vegan and cruelty-free.
$25, Kat Von D
#fullsleevemascara 6M views
Trend Four: Canthal Tilt Eyeliner
Coloring Inside the Lines is a Good Thing
What started out as a TikTok filter has set the new standard for eyeliner technique. Creators ~point~ out how the angle between your inner and outer eye corners affects your look.
To check your tilt, use *the* #canthalfilter or snap a pic at a natural angle. Draw a line from the outer to middle eye – up means positive, down is negative, and straight across is neutral.
#canthaltilt interest over time
#canthaltilt – 241M views
#negativecanthaltilt – 66.9M views
#positivecanthaltilt – 39.9M views
💡 Hottest voices include: @rosanasty x One/Size Beauty and @brynnemarieeee. Creators’ tips for canthal tilts usually feature using tape to accentuate the angle.
We used ViralMoment's AI to watch all the Canthal Tilt videos on social video - here are the biggest products we see in-video driving the trend:
Stay All Day Micro Tip
Stila Cosmetics
This liner has been around for a decade plus, and rightfully so. Fans <3 a needle-sharp tip...without bleeding!
$24, Ulta
#stilastayallday 539K views
Most
Popular
Point Made Pen
EZ Glide Matte
ONE/SIZE
SHEGLAM
Patrick Starrr’s waterproof pen is drag-proof and weightless, and creators love the marker-like glide.
$19, Sephora
#pointmade 6M views
If you didn’t know about Shein’s beauty line, now you do! A supercheap alternative for lining on a budget.
$3, SHEGLAM
#sheglameyeliner 3.4M views
Trend Five: Villain Makeup
Embrace the Evil Aesthetic
Don’t worry, it’s not Halloween yet. This makeup trend is giving femme fatale – think Angelina Jolie, not evil stepmother. Villain makeup is highkey sensual, lowkey unapproachable.
Creators are loving the #makeuptransition template to serve seductive looks with – you guessed it – a whole lot of under-eye liner. Added features include bold sculpted brows with sharp ends, well-defined contours, and (arguably pick-me-girl) cheek and lip tint.
#villainmakeup interest over time
#villainmakeup – 16M views
#villainmakeuplook – 1.9M views
We used ViralMoment's AI to watch all the Villain Makeup videos on social video - here are the biggest products we see in-video driving the trend:
Lift N Snatch!
NYX
This brow pen applies easy plus looks legit, and curbstomps clumpy or cartoonish brows.
$12, Target
#nyxbrowpen 4M views
Afterglow Liquid Blush
NARS
This lightweight, skincare-infused, liquid blush (<3'd by Alix Earle) boasts all-day hydration for bad-girl cheeks.
$32, NARS
#narsafterglowliquidblush 1M views
Fastest Growing
Lip Stain Masque
Wonderskin
It’s no surprise Wonderskin is going viral – this lip stain applies as a unique and innovative super-purple peel.
$22, Wonderskin
#wonderskinlipstain 4M views
Trend Six: Rose Hip Oil
For Delicate Skin, Just a Drop Will Do
As we say goodbye to summer and sun-kissed-skin, creators are here to remind us that daily maintenance will keep us looking rejuvenated year-round.
Rosehip oil is relatively inexpensive, and a little goes a long way. Made from rose hip seeds, it’s packed with vitamins A, C, and E, plus fatty acids that make skin happy and hydrated.
#rosehipoil interest over time
#rosehipoil – 41M views
#rosehip – 27M views
💡 Hottest voices include: Many influencers lean on rosehip oil to fight acne scars and calm redness, including: @april_lockhart x Trilogy Skin, and @shan_abundancenaturally x Kasmea.
And of course Hailey Bieber works it into her evening ritual to tackle wrinkles, because duh.
We used ViralMoment's AI to watch all the Rose Hip Oil videos on social video - here are the biggest products we see in-video driving the trend:
Aura Cacia
Blink twice and you’ll miss it – Hailey Bieber was spotted reaching for this at the end of her nighttime routine.
$13, Amazon
#auracacia 1M views
Rosehip Oil
Kosmea
A favorite among older influencers and creators who swear by no-frills, natural beauty.
$33, Amazon
#kosmearosehipoil 7M views
BioRegenerate Oil
Pai Skincare
Kourtney Kardashian credits this oil’s anti-aging effects, making it a go-to product for 40+ skincare.
$44, Credo
#paiskincare 20.2M views
ABOUT VIRALMOMENT
Teams spend countless hours watching thousands of videos on social and ultimately never see trends past the algorithm fog. ViralMoment's AI is the only tool that watches the full content of videos to inform what's going on in the world of social and how long it will last.
For more info, book a demo or drop Founder and CEO Chelsie Hall a line at hello@viralmoment.com.
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August, 2023
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Rice Water Skin
7 Toner Method
TIKTOK VIRAL BEAUTY TRENDS + PRODUCTS
TikTok's most popular beauty products are fueled by massive trends that drive outsized demand.
AI Intelligence solution ViralMoment watches hundreds of thousands of videos so that industry decision-makers know exactly what is trending, which products are used, and what is mentioned in videos – at scale. Additionaly, ViralMoment's AI chatbot, Clue, can be used to ask questions and save users thousands of hours to see what's moving the needle on social in beauty in an instant.
As we wrap up our summer, beauty trends are making cult-favorite products go viral. Let's dive in!
Strawberry Makeup
ViralMoment helps brands unlock social video to decode internet culture. Want to know how?
Trend One: Strawberry Makeup
Fruit girl summer's star
A juicier refresh on last year’s #coastalgrandma, summer fruit aesthetic trends have been riding high, amassing viewership on fruit-specific hashtags like:
It’s no surprise that beauty and retail brands are keeping their eyes – and kiwis and mangoes (…sorry) – peeled. L’Officiel Fashion goes as far as to break down the food-inspired fashion aesthetics by literal FRUIT TYPE to signify a PERSONALITY TYPE and create vibe-inspired collections..
💡 Once Hailey Bieber, queen of food-titled makeup aesthetics, posted her own take on the trend with #strawberrygirl makeup – it eclipsed all the above fruit girls at 42.6M views, and #strawberrymakeup with 37.5M views.
#strawberrymakeup is just taking off. Expect food-aesthetic themes to stick around, and to lean towards fall vibes (#picklegirl is officially now a thing).
ViralMoment's AI watched all of the Strawberry Girl videos on social . Here are the biggest products we see in video driving the trend:
#strawberrymakeup interest over time
#tomatogirls – 21.0M views
#fruitgirl – 23.5M views
#cherrygirl – 27.5M views
Most
Popular
Fastest growing
Berry Freckled Pen
Glazing Milk
Liquid Lip Blush
Rhode Skin
Benefit Cosmetics
Beauble&Rudi
Flirty freckles are a summer essential, and this pen promises natural looking sun kissed freckles.
$22, Beaubble.com
#berryfrecklepen 24.5k views
Glowy, dewy skin with a red undertone is key to getting the Strawberry girl look.
$29, Rhodeskin.com
#glazingmilk 1.3M views
Glowy, dewy skin with a red undertone is key to getting the Strawberry girl look.
$21, Benefitcosmetics.com
#benetint 345M views
Trend Two: 7 Toner Method
More is more when it comes to toner
The Korean beauty layering method has blown up this summer, with creators sharing that it is the best shot you have at looking like a baby dolphin. The method includes layering toners and essences to flood your skin and to keep it plump and hydrated.
We all know that skin routine videos are addictive, and there is a huge hunger and opportunity for variations, hacks, and new routine methods.
💡 @ashleysmixon, @yurileeeee (Skinfluencer), @skincare.ninja and @sarahpalmyra have all played a part in popularizing the trend.
We used ViralMoment's AI to watch all the 7 Toner Method videos on social video - here are the biggest products we see in-video driving the trend:
#7tonermethod interest over time
#skinflooding – 37.6M views
#7skinmethod – 9.1M views
Heartleaf 77%
Anua
This toner is a popular early step for skinfluencers using the method. Creators love its soothing properties.
$20, Stylevana.com
#anuaheartleaf 763K views
Most
Popular
Snail Mucin Essence
COSRX
Already a cult fave, the 7 Layer Method is driving additional demand and fandom for Snail Mucin.
$25, Ulta.com
#snailmucin 479M views
Ginseng Essence Water
Beauty of Joseon
Fans swear that this product helps their skin retain more water. It is ALL about hydration.
$18, Stylevana.com
#ginsengessencewater 4.6M views
Trend Three: Rice Water Skin
If you are going to 7 layer... one of those layers is rice
In our quest to look like hot glazed donuts right off the line, the beauty world has embraced rice as a key ingredient. TikTokers have a deep appreciation for Korean skincare, and rice's affordability makes it a common ingredient associated with plump, glassy, hydrated skin.
#ricewaterskin interest over time
#ricewaterskin – 33.9M views
#ricewaterforskin – 58.9M views
Users notice that using so many toners gets expensive - fast. They are racing through product. This has driven the rice water skin method conversation back to the forefront - DIY rice water is almost free. There are several sounds and videos associated with how scary it is to blow through expensive product quickly.
We used ViralMoment's AI to watch all the Rice Water Skin videos on social video - here are the biggest products we see in-video driving the trend:
Most
Popular
By 300%
Rice Water
Homemade
DIY rice water is far and away more popular on TikTok than any rice product. "The secret to glass skin".
Homemade
#ricewater 818M views
Rice Toner
Im From
A hydrating milky essence toner, this product has a longstanding cult following.
$20, Amazon.com
#imfromricetoner 29M views
Rice Water Bright
The Face Shop
Rice Water Bright is a staple for in-the-know skinfluencers who love to use it when double cleansing.
$8, Stylevana.com
#ricewaterbright 930.7K views
Trend Four: Hair Bond Repair Routine
Science-backed routines for your healthy hair era
We've all suffered from short, thinning, dry damaged hair. New routine's promise healthier locks. Much like the skin cycling trend taught us how to balance and layer skin products, emerging bond repair routines tout different ways to layer repairing hair care products for optimal hair-health.
#bondrepair interest over time
#bondrepair – 250.9M views
#bondrepairtreatment – 19M views
💡 @abbeyyung and @alexandrarriaga are hair influencers responsible for explaining the science behind some of the more complex bond-repair routines.
TikTok darling @alixearle often calls out her hair's need for help, and has partnered with L'Oreal Ever Pure.
We used ViralMoment's AI to watch all the Bonding Routine videos on social video - here are the biggest products we see in-video driving the trend:
Molecular Repair Mask
K-18
The hot topic for K-18 videos is HOW to use it correctly and effectively. Apparently we're all doing it wrong.
$30, Sephora.com
#K18 354.5M views
Most
Popular
By 150%
Ever Pure Bonding
Acidic Bonding
L'Oreal
Redken
This product is THE bonding dupe.
TikTok creators call it amazing at keeping up with salon alternatives.
$9, Target.com
#imfromricetoner 29M views
Expert influencers hype this leave in-treatment as a near instant fix for damaged, brittle hair.
$32, Ulta.com
#acidicbondingconcentrate 844.3M views
Trend Five: Streaming vs. Flooding
Skincare minimalists and maximalists sound off
TikTok skincare enthusiasts are all about the commitment to the game – whether you’re the type to do the least – or the most. Two distinct camps have emerged. “Skin Streaming” is all about efficiency, and targeting focus areas quickly with as few products as possible. “Skin Flooding” is on the other side of the spectrum, calling for multi-product layering that creates moisture to the max.
#skinstreaming interest over time
#skinstreaming – 29.0M views
#skinflooding – 44.5M views
User needs will depend on personality type just as much as skin type. For the girlies on the go, streaming products are likely to be the go-to. And for those in search of indulgence (and potentially with more time and $$$ to spend on beauty) – flooding is the name of the game.
We used ViralMoment's AI to watch all the Skin Flooding & Streaming videos on social video - here are the biggest products we see in-video driving the trend:
Evercalm
REN
Products across the Evercalm line are formulated to target sensitive skin. We're even seeing it on Revolve!
$55, Sephora
#evercalm 6.4M views
Advanced Night Repair
Estee Lauder
Hyaluronic acid is a staple of Skin Flooding – commonly Estee Lauder's Advanced Night Repair.
$85, Nordstrom
#hyaluronicacid 1.9B views
Most
Popular
UV Clear Sunscreen
EltaMD
A Skin Streaming fan favorite – this sunscreen provides hydration, SPF protection, and tinted coverage.
$38, Bluemercury
#eltamdsunscreen 14.1M views
Trend Six: Glass Skin
Shiny skin comes back around like a record baby
If you thought that looking like a "Glazed Donut" was over, it never left - and its back in the spotlight as glass skin. Shiny, clear glass skin is gorgeous on TikTok. For those that have been blessed to achieve the complexion needed to look like a window pane, why not show it off with slick shine?
#glassskin interest over time
#glassskin – 88M views
As one TikTok creator commented, "You know your skin is fire when you see the reflection of your earrings on your cheeks".
💡 Hailey Bieber may be the face that launched a thousand trends. She filmed a get ready with me video using the Medi Cube device. Other influencers @glowwithava and @marta.losito have also recently shared videos about how effective it is.
We used ViralMoment's AI to watch all the Glass Skin videos on social video - here are the biggest products we see in-video driving the trend:
Fastest
Growing
Medicube
This device has been a cult favorite for derms in-the-know for awhile. Its hitting the mainstream.
$280, Medicube
#medicube 100M views
Hyaluronic Acid 2% + B5
The Ordinary
Glass skin routines almost always feature a Hyaluronic Acid. Our computer vision picked up The Ordinary most frequently.
$8.90, Sephora
#hyaluronicacid 1.9B views
Purifying Foaming Cleanser
La Roche-Posay
Glass skin accentuates clear skin. This purifying cleanser is at an accessible price point and is widespread.
$18.99, Ulta
#larocheposay 5.7B views
Teams spend countless hours watching thousands of videos on social and ultimately never see trends past the algorithm fog. ViralMoment's AI is the only tool that watches the full content of videos to inform what's going on in the world of social and how long it will last.
For more info, book a demo or drop Founder and CEO Chelsie Hall a line at hello@viralmoment.com.
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